By avoiding those colors in your branding, you can improve accessibility in email marketing, on your website, and on other marketing materials.ĭid you know? Facebook’s brand colors aren’t blue because blue is a color that people perceive with trustworthiness they’re blue because Mark Zuckerberg is colorblind, and blue is the color he sees the best. For example, the most common form of color blindness is red-green color blindness. Additionally, you can choose colors based on color blindness. One way colors can help make your website more accessible is through contrast.īy using bright colors on top or dark background colors or vice versa, you can improve the way someone views your website. Website and digital accessibility refers to making your online marketing tools accessible to everyone, including those with certain disabilities.

Examples of blue being used for brand identity include Facebook and Paypal. Blue is perceived as a color that represents dependability and trustworthiness. For example, you may notice many websites use different shades of blue. Of course, different colors mean different things, so you might need to brush up on your color theory before branding your business. When designing your brand, consider color psychology and how colors impact behaviors (including buying behaviors). Your brand’s palette is responsible for conveying a message, and different colors have different meanings. Believe it or not, color can have a major influence on purchasing decisions. Influences decision-making and perceptionĬolors matter for branding because they can affect how customers perceive your business. Tetradic palettes are similar to triadic colors, but they use 4 colors on the color wheel at an equal distance apart.Triadic colors are 3 separate colors at different ends of the color wheel.Split-complementary colors use more than 1 set of colors across from each other on the color wheel.

Complementary colors are located at opposite ends of the color wheel and produce the most contrast.

Analogous palettes use 3 colors located together on the color wheel.

Monochromatic palettes use different shades of just 1 color.

There are many different types of color palettes to consider when designing your brand. Most individuals are familiar with the color wheel, which can help you find the right colors to form your brand identity.ĭesigners use color palettes to design websites and marketing materials that help maintain brand consistency across mediums and make interacting with your brand enjoyable for customers. A color palette consists of multiple colors that work together to create a visual experience for your customers. Brands use it to showcase their individual personalities and ultimately attract customers. A color palette is a combination or set of colors you use to define your brand and begin creating a user experience.

Color palette generator code